Product decisions / Co-founder’s point of view

Appearance and structure are determined together

What customers buy is a complete usage experience, not separate appearance drawings and structural drawings. We advocate confirming the function, device and cost boundaries first, so that the proportion, holding, assembly and manufacturing conditions of the product can be converged simultaneously.

Co-creator R&D · EditorRead about 4 minutes
The internal components are visible under the transparent shaver shell, showing the common constraints of shape and component layout.
The internal components are visible under the transparent shaver shell, showing the common constraints of shape and component layout.

Who should start first between exterior design and structural design?

Let’s look at the conclusion first

  • First confirm the functions and devices that cannot be changed at will.
  • The appearance proposes experience goals, and the structure verifies the implementation conditions as early as possible.
  • Each round of review must have a clear conclusion and version, and do not rely on verbal finalization.
01 / Product decisions

Customers usually want more than just a replacement shell

A request to make a product more premium may mean a higher price point, stronger identity, better retail presentation or simply less bulk. Each calls for different design action. Metal trim may not improve grip, while reducing volume can affect cooling and assembly.

We ask about users, buying situations and existing feedback to turn a broad aesthetic request into a concrete objective. Otherwise industrial and mechanical teams can each finish their tasks without resolving the customer's original problem.

02 / Product decisions

Put hardware boundaries on the table in the first round

PCBs, batteries, displays, motors and connectors affect dimensions, center of gravity, openings and service space. While components remain undecided, clearly marked placeholder envelopes can support concept work, provided assumptions and unresolved items are recorded.

Avoid freezing the enclosure before asking mechanical engineers to fit everything inside. A more reliable approach is an adjustable internal layout reviewed alongside external proportions, so critical constraints are not discovered only during prototyping.

03 / Product decisions

Turn appearance choices into comparable alternatives

An appearance review should offer more than a choice between image A and B. Show how each direction addresses size, operation, brand identity and cost, with notes on materials, part splits and finishing. Customers can then assess trade-offs rather than a collection of attractive but difficult-to-compare renders.

A glossy surface may attract attention, but scratches, fingerprints, seams and maintenance also matter. We do not assume one style is inherently better. Usage conditions and delivery requirements should inform the choice.

04 / Product decisions

Ending the debate with prototypes and version management

Once a direction is chosen, use appearance models for proportions and grip, then mechanical or functional prototypes for fit and operation. Different prototypes can answer different questions; every iteration need not have near-production cosmetic quality.

Record what to retain, what to change, the owner and the next validation goal at each review. This gives revisions a clear reason and shows which changes affect effort, tooling or procurement instead of repeatedly restarting the discussion.

Co-founder suggestions/What to do next

Our suggestion is not to prioritize appearance or structure, but to prioritize user goals and put key constraints first. Appearance and structure should work together under the same product goal.

Reference sources and caliber

The product judgments in this article are compiled by the co-creators and do not represent the views of the source institution. Date of verification of statistical and technical data:2026-09-20; When it comes to specific projects, it still needs to be confirmed based on the sample, process and delivery requirements.

  1. Design for Manufacturing With 3D Printing ↗Formlabs

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